The customer authorization (provided in the link you clicked) is out of date, and does not entitle you to use the Blended Threat service.
https://www.google.com/maps/place/Herefordshire+Football+Association/@52.064298,-2.7230108,17z/data=!3m1!4b1!4m6!3m5!1s0x48704a24b54819b9:0x6f99c3030a897334!8m2!3d52.064298!4d-2.7208221!16s/g/1tdl0_gs?entry=ttu